How Referral Programs And Subscription Services Can Leverage Your Online Store
Subscription services are one of the best things you can do for your eCommerce site. Think about it - one of the most challenging parts of running any business is getting monthly recurring revenue (MRR). Monthly subscription services break through that barrier.
Customer referrals are the single most powerful advertising tactics your company has at its disposal. Referrals are so effective that they influence 81% of people’s buying decisions, compared to the next highest influencer, TV ads, which account for only 65%.
The more your customers trust and think about you, the more they talk about you - thus bringing in more referrals, who are longer-lasting and higher-paying and go through the same process! It’s an upward spiral.